Some scientists have identified areas of the brain associated with the perception of novelty, which are stimulated when faced with “unusual or surprising circumstances”. Information is initially received in the hippocampus, the site of long-term memory consolidation, where the brain attempts to match the new information with recognizable patterns stored in long-term memory. When it is unable to do this, the brain releases dopamine, a chemical which stimulates the amygdala, the site of emotion, and creates a pleasurable feeling that is associated with the new memory. In other words, fun is created by stimulating the brain with novelty.