Sangeet Bhojpuri is India’s first Bhojpuri television channel that plays non-stop music. The channel is a part of the Media Worldwide Limited an Indian Television broadcaster that also owns three other music channels – Music India, Sangeet Bangla and Sangeet Marathi. Lathmaar was an interactive audience based show. The show was anchored by a character named Lathmaar who sat by the tea stall with a lathi (wooden stick in Hindi) in his hand and a gamcha (scarf) around his neck. Laathmaar. Carried a typical North Indian (Bhaiya) look and interacted with the audience in a comical manner. The character often boasted about him and commented on the happenings of the Bhojpuri film industry. He played hit Bhojpuri tracks for the audience to revel in. The channel plays a mix of different genres of music all throughout the day ranging from peppy dance numbers, to item songs and romantic numbers. The channel also has a program that plays compiled mix of devotional songs and broadcasts latest hit movies for Bhojpuri cinema followers.